Answering YOUR Questions About Social Media, Blogging, & Sponsors

I love answering your questions. Being able to interact with readers whenever I can is super important to me and is one of the most exciting things about blogging. When it comes to emails and private messages, most are concerning social media, partnerships, and blogging in general. Last week, I wanted to open the floor to those who had questions so I could answer them for you today. I send out a Google form last week and last night I picked out some of my favorite questions and really thought out these answers. I hope you all enjoy and that they are helpful to you whether you are wondering about social media platforms or just how to get your foot in the door of the partnership world. If you have any further questions, please feel free to email me!

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Image: Lilly Pulitzer

Q: Could you please explain the way a blog works. Do readers subscribe or get notifications when a new post is up? Or do they just check back daily?

A: I write a post each day, or at least I try to! Because this blog is public, anyone can stop by! I do have the option on the sidebar to the right where every single time I publish a blog post, it will be sent directly to your email but I also have a lot of loyal readers who swing by everyday to read. I know there are a few of you out there who read DDoP with their morning coffee each day! You can keep up with me through BlogLovin’ as well! Click here to follow along!

Q: Do you reach out to companies for partnerships or do they approach you?

A: A little bit of both. When I first started out, nobody knew who I was and I needed to really put myself out there. I would email a few companies here and there and I would get denied most often but sometimes, companies would take a chance on me. As I gained following through social media platforms, larger companies began to work with me then. As you get your name out there over time, the roles will be reversed and companies will approach you more than you approach companies. It is always important to have a way to communicate readily available for companies. Make sure that you have an email or a business contact in your social media biographies as well as a contact me page on your website.

Q: How did you come to advertise both yourself and your Instagram to gain followers?

A: I started Instagram with the intention of sharing my love for fashion and that was it. There was no ulterior motive to get “famous” or seek monetary opportunity out of it. I think that is an extremely important thing to notice. If you are in the blogging world and you don’t have the passion for it, you won’t go anywhere. When it comes to advertising for yourself, the key is to create captivating content that makes people coming back for more all while showing a little bit of your personality so readers can know you better. There are four key points that each blogger/Youtuber/influencer should follow in my opinion: communication, quality, consistency, and originality. You need to communicate with your audience through live streams, replying to comments and liking their photos back. You must have high quality pictures and posts; investing an a DSLR camera really took me to the next level. You need to be consistent, meaning that you need to keep at it. Post constantly, always be trying to best yourself and create better content than the day before. Finally, make sure you are original. Nobody wants a knockoff of someone else. Don’t be afraid to show your style, personality, and creativity!

Q: How do you continue to make such cute outfits without wearing the same thing 2 times?! Do company’s send you things or…?

A: I love reinventing looks. See, you think that I don’t wear things twice but I wear a lot of things over again, just in different ways! I take a lot of my outfit inspiration from Pinterest and Instagram. I buy a lot of basics and versatile items so I can style them with a lot of different things. I pretty much buy all of my clothing on my own. Every now and then a company will send something my way but mainly things on my Instagram are just found on sale somewhere. Never feel like you have to pay a thousand bucks to look like a thousand bucks!

Q: How do you get more followers on your social accounts?

A: Social media can be a tricky thing and honestly, I’m still trying to master how best to use it. To help gain social media following I would do giveaways, collaborate with other bloggers, and focus on creating high quality content. Using hashtags and tagging people aren’t a bad idea either when trying to get your name out there. Remember though, a solid social media presence doesn’t come overnight. You have to just keep at it and work hard! If you do that, I promise it will eventually pay off!

Q: What do you recommend doing for sponsorships and brand deals if you are a smaller blogger?

A: Everybody needs to start somewhere. My first partnership was with a small vinyl monogram company. I then moved onto a company that would send me stickers, and then another that would send me promo items like koozies and pencils. It’s okay to start from the bottom and work your way up. I do recommend taking a leap of faith every now and then and reach out to a larger company. After all, the worst they can say is no. I’m not saying to rep a sticker company for a month and then hit up Lilly Pulitzer or Vineyard Vines but I think trying to perfect a craft at a small level and climb the ladder is important. If you are a small blogger I would first iron out the details of establishing a schedule, taking pictures, and growing followers and then work on sponsorships. Work on the fundamentals and then add things in. I would email a few people though and just put yourself out there, be sincere and kind, and really show them what you have to offer. Include your engagement rate (followers to likes and comments) and all of your stats!

Stay Preppy,

Lucy

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Mother’s Day Gift Guide

May is just around the corner which means that Mother’s Day is on it’s way as well. Our moms are so incredibly deserving so we should spoil them with some fun goodies to show our appreciation. Below I’ve rounded up some goodies you can purchase for your mom, aunt, godmother, grandmother or anyone who has been a mother-figure to you. The items range from all different prices, so there’s sure to be something within your price range! There are gifts below for everyone. From the chef, to the entertainer, the fashionista, the gardner, and the coffee lover.

P.S. When shopping, don’t forget the flowers and the card!

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| Longchamp purse |Kate Spade recipe book | mom mug | KitchenAid stand mixer | hand cream set | J.Crew top | Kate Spade tea towels | S’well Bottle | Hunter wellies | Lilly Pulitzer straw tote |

Stay Preppy,

Lucy

Tons of Fun

In honor of Lilly Pulitzer releasing their summer collection on Monday I wanted to bring everyone an Lilly Pulitzer outfit post today. I purchased this dress over Christmas break but because it was still so cold in Virginia, I was unable to wear it until now! This dress is called the Nita coverup and people loved it so much that Lilly made a few renditions of it throughout the past few months. I styled the dress with a pair of gold Palm Beach Sandals and my KJP pearl choker!

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Stay Preppy,

Lucy

My Kind of Town, Chicago

I’m headed off to Chicago! I’m so excited to share another trip with everyone. So many readers seemed to enjoy my posts about New York City from a few months back and I’m pumped to be able to share my upcoming trip to Chicago with everyone as well.

My dad texted me the other day saying he was off the windy city for the Yankees/Cubs series in early May and asked if I was available to join. Luckily, JMU gets out for summer two days beforehand so I was free! In addition to bringing me along, my mom and sister, Leslie, are coming as well! Leslie lives in Texas and I don’t get to see her too often so the fact that we get to spend a few days together makes me so happy!

We are driving to Chicago which is about a twelve hour drive from Richmond but honestly, it’s not too bad. After driving to Texas back in January for the JMU national championship and to the College World Series in Nebraska a few years back, twelve hours is nothing. I will download all of the Harry Potter movies on my computer and by the time I finish we’ll be in Indiana haha!

While  in the city, we will be going to a few baseball games which means spending an afternoon in Wrigleyville! When were not at the games we’ll spend some time in the city and no doubt we’ll go to Navy Pier, window shop on Michigan Avenue, and go and see the Cloud Gate. The last time I was in Chicago with my dad and two of my sisters we never got around to visiting Millennium Park so hopefully we’ll get the chance this time around.

I have a lot of things to get through before I can think about packing for Chicago (finals, moving out of my dorm, signing a lease) so I’m not entirely too sure that I will be taking along with me quite yet. I do know I will be packing light because we’ll only be there for about three days but here are a few outfits that I have in mind! Everything is linked below if you would like to recreate these looks!

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| J.Crew striped tee | jean shorts | L.L. Bean tote | RayBan Clubmasters | Classic Sperry’s |

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| white jeans | Gold Jack Rogers |

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| Kate Spade Mini Isobel purse | J.Crew ruffle blouse | white jeans | RayBan Clubmasters | Gold Jack Rogers |

Stay Preppy,

Lucy

Happy Easter — He is Risen!

Happy (Hoppy lol) Easter to everyone! I love Easter, it is by far the happiest day in the church calendar and one of my favorite holidays! Easter is a time of great joy and celebration, it is a time to renew our baptismal promises to the church. We are wiped clean of our sins and are cleansed and reborn.

On this day, Jesus ascended into Heaven and defeated death. On this happy day, it is important to remember the ultimate sacrifice He paid in order to give all of us life again. Say a prayer of thanks to God and praise His name on high.

Today I will be celebrating with my family and friends. The day begins with church with my family. The music at Easter mass is always a favorite of mine. Everyone is so happy and optimistic. We’ll make our way to brunch shortly after and then to my grandmother’s house for Easter dinner. I’m sure an egg hunt will take place throughout the day and make sure to follow along on Instagram @dailydoseof_prep to keep up!

My outfit today is my Kini in the Keys January Skort from Lilly Pulitzer paired with a white Elsa Top from Lilly Pulitzer as well. For shoes I am wearing my gold Palm Beach Sandals and my hat is a vintage hat from Express. I say vintage because it was purchased over 30 years ago right after my mom graduated college!!

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Happy Easter!

Lucy

Layers in the Springtime

I’m back today with another outfit post. These by far are my favorite posts to shoot. I love being able to create new looks and try to re-style items in my closet to something new. I think J.Crew is one of the most versatile brands out there. They create classic pieces that you can wear for years to come. Y’all know how much I love J.Crew striped tees. They go well with everything!

For this look, I styled a classic J.Crew striped boatneck three different ways with a navy Polo cable knit sweater. I styled the look with white jeans from Old Navy, gold Palm Beach Sandals, and my classic jewelry. My staple gems are my pearl choker from KJP, my gold monogram necklace from Sparkle and Whim and my new favorite watch from Daniel Wellington. Use my code LUCY15 for 15% off your next purchase at Daniel Wellington!

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Shop the Post

| Jeans: Old Navy | Top: J.Crew | Sweater: Ralph Lauren Polo | Shoes: Palm Beach Sandals c/o | Bag: Target | Watch: Daniel Wellington c/o | Necklaces: Gold and Pearl Choker c/o; Gold Monogram Necklace c/o |

Stay Preppy,

Lucy

One in a Melon

I have a great line up of collaborations for April and to kick things off, I have partnered with Rufus & Royce to share the cutest pair of shorts with everyone. Rufus & Royce is an online site that sells the most adorable embroidered shorts! They have both men’s and women’s shorts adorned with the cutest things. There were so many pairs to choose from like American flags, anchors, and so much more. These watermelon shorts were calling my name! I can’t wait to wear them to the Richmond Watermelon Festival this summer! Shop everything Rufus & Royce here and follow them on Instagram here!

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Shop the Post

| Top: J.Crew | Shorts: Rufus & Royce c/o | Necklace: Kiel James Patrick c/o — use code DDOPKJP for 15% off | Sandals: Palm Beach Sandals c/o | Tote: Vineyard Vines | Sunglasses: J.Crew Factory | Earrings: Penelope’s |

Stay Preppy,

Lucy

Thank you, Rufus & Royce, for sponsoring this post!